AI KEYNOTE SPEAKER

Peter Joosten is an independent AI keynote speaker and innovation scientist. He does not talk about the tool of the quarter. He shows your audience where artificial intelligence is taking their work, their sector and their organization, and what they can start doing tomorrow. Grounded in research and full of real examples from organizations that are already working with AI.

Booked by organizations such as ASML, BCG, T-Mobile, Tata Steel and ABN AMRO.

Based in the Netherlands, speaking across Europe, on location or online. Invoices to EU clients use the VAT reverse charge.

spoken at:

Peter Joosten MSc is an AI keynote speaker, innovation scientist and futurist from the Netherlands. His research background is in how organizations adopt new technology, and that is still the lens he uses on AI: not what the tools can do, but what it takes for people to actually use them. He worked on futures research at the Copenhagen Institute for Future Studies, is a guest lecturer at Eindhoven University of Technology and Windesheim University of Applied Sciences, and speaks for companies, hospitals and governments across Europe.

Most AI projects do not fail on technology. They fail on people: habits, fear, unclear ownership and a culture that punishes experiments. That is why this keynote is not a product demo. Peter explains why some teams embrace AI and others quietly ignore it, and what leaders can do about it. Your audience leaves knowing which AI tools are worth adopting now and how to build a team that actually uses them.

AI only creates value when it turns into innovation. That is why Peter works with his own method, the 5I model. It takes your organization from a loose AI idea to a working result in five steps:

• Identify: choose where AI should make a difference, based on your strategy.
• Inventory: collect the trends, tools and customer needs that matter.
• Ideation: turn them into concrete ideas for your team.
• Iteration: test small, learn fast and drop what does not work.
• Implementation: introduce what works, technically and socially, so people actually use it.

In the keynote, your audience learns the model through real examples. It is also available as a hands-on innovation workshop after the keynote. In this video, Peter explains the five steps.

What does an organization look like that has genuinely built AI into its strategy, its processes and its culture? Peter combines his futurist research with scenario planning to sketch where your sector is heading in the next five to ten years. Not to predict the future, but to help you make decisions today that still hold up tomorrow.

• A scientist, not a consultant. Peter is an innovation scientist (MSc) and former journalist. He explains how AI really works and what the research says, in plain language.
• Independent. As an AI keynote speaker he has no software, platform or follow-up project to sell. That keeps the advice honest.
• His own model. The 5I model takes your organization from a loose AI idea to a working result in five steps: Identify, Inventory, Ideation, Iteration and Implementation.
• A futurist’s view. Instead of chasing hypes, Peter connects AI to the long-term trends that shape your sector, so your strategy lasts longer than the next model release.

These are frequently asked questions and answers about Peter’s sessions.