Managers and directors see future scenarios as a tool to better deal with uncertainties. That uncertainty arises from a variety of possible changes in the environment, such as a recession, natural disasters, competitor actions, emergence of new technologies or changing customer needs.
An organization that is able to adapt has great adaptive capacity. This ability manifests itself in robust strategy and innovations. Working with scenarios especially helps to break free from familiar and fixed patterns. Scenarios are not predictions, but it counters old thinking, provides new insights and expands the worldview.
In my opinion, scenario planning should above all inform, inspire and confront. They teach you new things, tickle curiosity and make you think. That way, scenarios help shape the future!
Workshop scenario planning for master students at TU Eindhoven